"Inevitably, today's injunction to "enjoy" has its fall-out, resulting in a pressure to look "good", to look healthy, to be young, and for women, to be slim and so on. The imperative is that you should be consuming, shopping, eating, having sex, etc. The logic of the injunction is that if you are not doing these things, then you are an unfortunate individual. The pressure to do more, see more, enjoy more actually makes people deeply unhappy." - Slavoj Zizek